Side by side
The Groundwork vs The Best-Kept Secret
Two of the six Reality Check archetypes — what each one looks like, and who it fits.
02 of 06
The Groundwork
“The bones are good. A few scattered gaps I've been postponing.”
What it is
You've built something real and the bones are good. The trouble is that your gaps are scattered, not stacked — each one feels small enough to ignore, which is exactly how a solid plan stays not-quite-finished for a year.
Who it fits
People with a real business who keep meaning to tighten the loose ends — pricing, audience, offer — but never block the time.
06 of 06
The Best-Kept Secret
“I'm good at the work. The part I avoid is letting anyone know it.”
What it is
You're genuinely good at the work, maybe better than people doing half as well with twice the noise. But you treat being seen as something other people do. The plan doesn't stall on the doing. It stalls on the saying.
Who it fits
Specialists who avoid self-promotion and whose audience is smaller than their craft deserves.
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