Side by side
The Groundwork vs The Money Gap
Two of the six Reality Check archetypes — what each one looks like, and who it fits.
02 of 06
The Groundwork
“The bones are good. A few scattered gaps I've been postponing.”
What it is
You've built something real and the bones are good. The trouble is that your gaps are scattered, not stacked — each one feels small enough to ignore, which is exactly how a solid plan stays not-quite-finished for a year.
Who it fits
People with a real business who keep meaning to tighten the loose ends — pricing, audience, offer — but never block the time.
04 of 06
The Money Gap
“I know why this matters and who it's for. The numbers are where it goes quiet.”
What it is
You know why this matters and who it's for. The numbers — pricing, costs, what you actually need to charge — are where it goes quiet. Quiet is expensive. It's the difference between a business and a busy hobby.
Who it fits
Service providers and creators whose pricing has drifted, who undercharge or guess at numbers.
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