Side by side
The Money Gap vs The Almost-There
Two of the six Reality Check archetypes — what each one looks like, and who it fits.
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The Money Gap
“I know why this matters and who it's for. The numbers are where it goes quiet.”
What it is
You know why this matters and who it's for. The numbers — pricing, costs, what you actually need to charge — are where it goes quiet. Quiet is expensive. It's the difference between a business and a busy hobby.
Who it fits
Service providers and creators whose pricing has drifted, who undercharge or guess at numbers.
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The Almost-There
“I'm closer than I think. One or two gaps between me and a plan I'd actually back.”
What it is
You're close. The bones, the offer, the audience — most of it is in place. What's left is one or two persistent gaps that have a way of staying not-quite-closed forever, because almost-done feels close enough to ignore.
Who it fits
Founders and operators who have a working business but feel one focused sprint would lock in what they've built.
Not sure which one you are?
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