Side by side
The Money Gap vs The Best-Kept Secret
Two of the six Reality Check archetypes — what each one looks like, and who it fits.
04 of 06
The Money Gap
“I know why this matters and who it's for. The numbers are where it goes quiet.”
What it is
You know why this matters and who it's for. The numbers — pricing, costs, what you actually need to charge — are where it goes quiet. Quiet is expensive. It's the difference between a business and a busy hobby.
Who it fits
Service providers and creators whose pricing has drifted, who undercharge or guess at numbers.
06 of 06
The Best-Kept Secret
“I'm good at the work. The part I avoid is letting anyone know it.”
What it is
You're genuinely good at the work, maybe better than people doing half as well with twice the noise. But you treat being seen as something other people do. The plan doesn't stall on the doing. It stalls on the saying.
Who it fits
Specialists who avoid self-promotion and whose audience is smaller than their craft deserves.
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